Web-toPrint Hints, Increasing List Universes and More

What benefits are there in using a Web-to-print system during the creation of direct mail campaigns?

Dave Colatriano, SVP and GM of direct marketing for Vertis Communications, says a Web-to-print function enhances the collaboration process for direct mail campaigns by allowing 24-hour access to customizable materials through a Web portal.

"Providing an online mechanisms for managing the ordering and production of print supports the local needs of a brand, while allowing the content control needed to maintain brand consistency at a larger, national level," he says. "Web portal services allow marketers to log on for quick, easy and consistent collaboration with direct mail partners or customized marketing material."

Colatriano adds that Web-to-print systems can improve the speed of direct mail orders by allowing ordering, personalization, proofing and fulfillment of marketing materials from any location.